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Boston, 1923. Young tennis prodigy René Lacoste is 19 and likes a challenge. His team captain promises him the crocodile leather suitcase the player admired in a store window if he wins his upcoming match. René doesn't win but he had the determination of the crocodile on court, which is why an American journalist gave him this nickname.
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Talking about Lacoste would lead to a narrative about a bet, a journalist, and a tenacious player named René Lacoste, who founded the company in 1933 with his partner André Gillier, a French textile manufacturer. History says that his team captain offered him the crocodile leather bag Lacoste had loved in a store display, only if he won his.
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Updated December 1, 2022. Lacoste is a French clothing company known for its iconic crocodile logo and its high-quality sportswear and casual clothing. The company was founded in 1933 by René Lacoste, a French tennis player who was known for his stylish and comfortable outfits on the court.Today, Lacoste is a global brand that produces a wide range of clothing, footwear, and accessories for.
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This logo features a green crocodile, which has evolved to be instantly recognizable and distinctively associated with the brand. The choice of a crocodile as the brand's symbolic animal carries a deeper meaning. It signifies the qualities that the brand embodies - strength, longevity, and versatility.
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Lacoste is a French clothing company founded in Troyes, France in 1933 by French tennis player René Lacoste. Lacoste was first marketed as a tennis brand, introducing the short-sleeved polo shirts to the sport. Soon after, polo shirts were also designed for golf and sailing. A huge part of the Lacoste brand is the famous crocodile logo.
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The evolution of the Lacoste logo through the years The crocodile of the Lacoste logo reflects the personality and the nickname of its founder, René Lacoste. He was one of the best tennis stars in the world in the 1920s. The first representation of an actual crocodile appeared on a tennis polo shirt in 1926 and has stuck ever since.
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Lacoste, the iconic French fashion brand founded in 1933 by tennis legend René Lacoste and André Gillier, has carved a prominent place in the global fashion landscape. With its distinctive crocodile logo and a rich heritage rooted in sportswear, Lacoste has become synonymous with sport-inspired style. Lacoste continues to captivate audiences with its fusion of sophistication, innovation, and.
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René Lacoste - of whom the eponymous label is named for - was a storied French tennis player in the 1920s who earned Grand Slam victories at the French Open, Wimbledon, and U.S. Open and not.
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The Origin Of The Lacoste Logo. A lot of people think the Lacoste logo is an alligator, but it's not: it's actually a crocodile. It represents Rene Lacoste, who was nicknamed "The Crocodile," and it has appeared on Lacoste's shirts from the beginning of the brand. The story of the "Crocodile" begins in 1923 after a bet that René.
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Rene Lacoste - originator of the brand and legendary tennis player who won three French Open titles and acquired two Wimbledon victories in the 1920s - was responsible for bringing the traditional white polo tee and embroidered crocodile to life. Alongside his wife, Simone, and daughter, Catherine, both award-winning professional golfers.
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Accounts vary on how he earned the nickname " Le Crocodile ": in one version, it was because a tennis team captain promised him a crocodile suitcase if he won a match; in another, it was because he played with the endurance of the creature; and in yet another, it was that his prominent nose was reminiscent of the reptile's snout.
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This passion finally led him to abandon his studies to invent his own life. Match after match, René Lacoste wrote the history of tennis until he became the best player in the world (1926-1927) With seven Grand Slam titles under his belt, he made a name for himself - and even earned a nickname. In Boston in 1923, his captain promised to buy him.
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Emily Spivack June 4, 2013 When French tennis players Henri Cochet and René Lacoste met at the net in this undated photo, Lacoste was sporting his signature crocodile on his blazer. © Underwood &.
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1950s To compete with higher competition, Crocodile implemented "single brand, multiple products" strategy and added shirts, trousers, underwear, ties, socks and handkerchiefs in its suite offerings. By the end of 1950s, Crocodile also offered footwear and travel ware.
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Apr 30 2021 The ongoing long-running trademark dispute between the Lacoste vs. Crocodile international tangle began with the complaint made by Lacoste to the Singaporean International Trade Tribunal. Lacoste had first asked for $15 million in damages, citing the infringing nature of the "artistic" portrayal of the crocodile.
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About us Established in 1947 in Singapore, Crocodile has grown in to an internationally sought-after fashion & lifestyle brand with a diversified product range - footwear, leather goods, travel wear, timepieces, eyewear, and various other accessories.